Rick Williams encompasses over 15 years of business ownership, design, marketing, and brand development experience. Founder of Burn Rubber Sneaker Boutique in Metro Detroit, Williams understands how to grow a retail space into an iconic brand. Co-owner and Creative Director of Cream Blends, a natural skincare company, and Founder and Creative Director of the DISTINCT LIFE Brand Development Agency. Williams' brand-development experience and background in design have allowed him to design over 50 sneakers with major companies like New Balance, Reebok, Puma, Saucony, Converse, Fila, Diadora & Adidas. He has also worked on special, collaborative projects with major brands such as; Beats by Dre, Foot Locker, Jansport, Bicycle Playing Cards, New Era, Mitchell & Ness, Comedy Central, and most recently the gamer Ninja as the designer and Creative Director for his Adidas x Ninja Time-In product.