Alexander-John is an Artist, Footwear & Fashion Designer and an expert in Concept Design, Renovation & Rebranding. His love for the arts and instinctive ability to design and execute gives him a unique edge as a creator. Alexander has done Concept Design, Fashion, Art and Footwear Design for some of the world's top Entertainers and Fortune 500 companies. With a nimble business practice Alexander-John can pivot from creating a custom shoe design to building a concept sneaker boutique without missing a stride.

Rock The Bells is the preeminent voice for classic and timeless Hip-Hop. Founded in 2018 by LL COOL J (James Todd Smith), Rock the Bells focuses on content, commerce and experiences that honor the culture and the core elements of Hip-Hop — MC's, DJ's, breakdancers, graffiti artists — and more. Driven by the past, inspired by the now, and energized by the future, Rock the Bells is the bridge between OG's and those inspired by their groundbreaking influences on the culture.