100% of the profit from this release will be used to procure and distribute personal protective equipment for frontline workers.
"So in the Spring of this year, when there were massive PPE shortages amongst frontline COVID workers, I started contacting friends in China, Hong Kong and Cambodia to see if I could buy masks and supplies to donate to some of the hardest hit areas. While the United States government dragged its feet, unable to offer even basic protection to health care and other essential workers, I, as an ordinary citizen, was able to purchase around 1000 masks and distribute them to hospitals in need. It wasn't particularly difficult, this administration simply lacked the will to protect the very people who were keeping us safe and risking their own well being. I spoke with hospital workers at the time who were reusing disposable masks for 4-5 days of 12 hour shifts. The very people who risked their own health everyday to keep us safe could not even be provided with the most basic items to allow them to perform their work safely.
"This print “Forsake” is in response to that experience. “After forsaking you, they will call you hero in their speeches” is written across each image. It's indicative of the sanctimonious gestures of this administration and politicians in general. While the essential workers were little more than an afterthought, their efforts are co-opted as public relations campaigns for leaders who failed to lead.
"1xRUN and myself will use 100% of the purchase price of these to procure PPE and distribute it this coming Fall. Many in the medical field have suspected there may be a second wave of COVID this Fall. If I have learned anything from the Spring, it is not to assume this administration has any sort of plan or is even moderately prepared for this. Together, 1xrun and myself would like to be out in front of this and help. Should there be a second wave, the funds from the sale of this work will have created a small stockpile of PPE that we can quickly distribute to the facilities that need them most. That is the very least we can offer in appreciation of the relentless efforts of frontline workers.
"By purchasing this print you are actually purchasing PPE to keep these workers safe and helping us stay prepared for the coming months." -Eddie Colla
Eddie attended the School of Visual Arts in New York and graduated from the California College of Arts with a BFA in photography/interdisciplinary fine arts in 1991. He began his artistic career as a photographer, working first for the New York Times and later countless magazines, record labels and ad agencies. 15 years later he has morphed into one who counters the all-pervasive nature of commercialism in public spaces.
Since 2005, his wheatpastes and stencils can be found throughout public spaces in the Bay Area, Los Angeles and Miami. Eddie's work first began to garner national recognition when his street art began incorporating images of Barack Obama throughout the 2008 Presidential election. His growing popularity landed him attention on internet blogs, features in six published books, and participation in the "Manifest Hope Art Gallery" shows at the 2008 Democratic National Convention and at the Presidential Inauguration in Washington D.C. His designs have been transformed many times over, from stickers, album and magazine covers.
Of his work Eddie states, “Some people view what I do as vandalism. I assume that their objection is that I alter the landscape without permission. Advertising perpetually alters our environment without the permission of it’s inhabitants. The only difference is that advertisers pay for the privilege to do so and I don’t. So if you’re going to call me anything, it is more accurate to call me a thief.” His work has been featured alongside Hush, Blek Le Rat, Shepard Fairey, Banksy, Keith Haring, and Kaws in the Indoor Mural show at 941 Geary in San Francisco, the Arts Fund Expo at Art Basel Miami and Digard's "Urban Contemporary Art" Auction in Paris. In August of 2011, Eddie completed an 80 ft mural in Little Saigon San Francisco chronicling the Vietnamese Diaspora. In 2012 Eddie participated in Pow Wow Hawaii and created an all encompassing post-apocalyptic installation with D Young V and Hugh Leeman at Hold -Up Gallery in Los Angeles.
Eddie took on the role of curator at lOAKal gallery in Oakland CA in December of 2012. In 2013 Eddie worked closely on collaborations with D Young V creating several large scale public mural projects and a 2 man installation "Memento Mori" in San Rafael CA. His curating extended to Ian Ross Gallery in San Francisco where he curated "Made in China" a group exhibition where contemporary artists had their work hung side by side with counterfeits produced in an oil painting factory in China. Through 2014-15 Eddie began traveling to Europe and Asia creating street pieces for Paris and Thailand. He finished off the year with 2 collaborative murals with D Young V in Playa Del Carmen, Mexico for Dreamers Art Festival. His work has also been featured in the New York Times, Los Angeles Times, the Huffington Post and the Chicago Tribune.