Nicer

Nicer was born Hector Nazario in the South Bronx in 1967. He was fortunate enough to be born with creativity running through his veins at an early age. Throughout the 1970s he played in abandoned buildings, transforming them in his mind into magical worlds of wonder and using his surroundings to create trucks and cars of bricks and wood chunks found in abandoned lots in his South Bronx neighborhood.

In the 1980s, as a teenager he was drawn to the colored written graffiti on the New York City Subway trains and walls. He went on to become one of the founding members of The Famous "TAT Crew". It was his first official introduction to the art world.

At the end of the subway painting movement that propelled the TAT crew into subculture stardom, the members split and went their own ways, except for three. NICER and his two childhood painting partners vowed to continue to do what they’d loved, painting.

Forming the first Graffiti company of its kind, "Tats Cru, Inc" was born. It was 1996 and Tats Cru had one main goal; to show the world that graffiti is a viable art form.