"That teddy bear reminds me of my brother Jay. He’s a big fan of Polo. That bear is on the shirt that we came out with together. He was also featured in a recent Pepsi campaign, and that was his line: “Ain’t nothing new about this.” Ain’t nothing new about this ‘cause there’s nothing new about what I’m doing. The dance is old. The way we make music is old. It’s just, how I’m putting it all together is different. I’m paying homage to my brother Jay who made the beats on the whole album."
Rick Williams encompasses over 15 years of business ownership, design, marketing, and brand development experience. Founder of Burn Rubber Sneaker Boutique in Metro Detroit, Williams understands how to grow a retail space into an iconic brand. Co-owner and Creative Director of Cream Blends, a natural skincare company, and Founder and Creative Director of the DISTINCT LIFE Brand Development Agency. Williams' brand-development experience and background in design have allowed him to design over 50 sneakers with major companies like New Balance, Reebok, Puma, Saucony, Converse, Fila, Diadora & Adidas. He has also worked on special, collaborative projects with major brands such as; Beats by Dre, Foot Locker, Jansport, Bicycle Playing Cards, New Era, Mitchell & Ness, Comedy Central, and most recently the gamer Ninja as the designer and Creative Director for his Adidas x Ninja Time-In product.