"That’s a collaboration with me and Guilty Simpson. Guilty’s one of my favorite rappers. I just like his demeanor: he seems so calm, but also like he’ll smack your face off. When I hit him up, he said he loved what I was doing, and wrote a brand new verse for me. That’s probably my favorite song on the album. And the verse is so perfect." –Rick Williams
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ABOUT Rick Williams:
Rick Williams encompasses over 15 years of business ownership, design, marketing, and brand development experience. Founder of Burn Rubber Sneaker Boutique in Metro Detroit, Williams understands how to grow a retail space into an iconic brand. Co-owner and Creative Director of Cream Blends, a natural skincare company, and Founder and Creative Director of the DISTINCT LIFE Brand Development Agency. Williams' brand-development experience and background in design have allowed him to design over 50 sneakers with major companies like New Balance, Reebok, Puma, Saucony, Converse, Fila, Diadora & Adidas. He has also worked on special, collaborative projects with major brands such as; Beats by Dre, Foot Locker, Jansport, Bicycle Playing Cards, New Era, Mitchell & Ness, Comedy Central, and most recently the gamer Ninja as the designer and Creative Director for his Adidas x Ninja Time-In product.
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