"Each print edition corresponds to a track on the album. Each title reflects the principles that we present. It’s to celebrate the excellence and the different things that we bring to the community. I believe that the African-American community is a very large contributor to culture –– whether it be dance, music, acting –– we have a contribution that is very strong. Tap-dancing is a historically Black dance form, and I’m kind of reclaiming it and looking at it in a different way."
Rick Williams encompasses over 15 years of business ownership, design, marketing, and brand development experience. Founder of Burn Rubber Sneaker Boutique in Metro Detroit, Williams understands how to grow a retail space into an iconic brand. Co-owner and Creative Director of Cream Blends, a natural skincare company, and Founder and Creative Director of the DISTINCT LIFE Brand Development Agency. Williams' brand-development experience and background in design have allowed him to design over 50 sneakers with major companies like New Balance, Reebok, Puma, Saucony, Converse, Fila, Diadora & Adidas. He has also worked on special, collaborative projects with major brands such as; Beats by Dre, Foot Locker, Jansport, Bicycle Playing Cards, New Era, Mitchell & Ness, Comedy Central, and most recently the gamer Ninja as the designer and Creative Director for his Adidas x Ninja Time-In product.