"I’m not dancing for people. It’s really a way that I pray. Every morning at 5:00am, I go to my office and I do this. This is how I meditate. I connect to the beat, and now I have a whole album’s worth of instrumentals that I dance to, and this is how I focus. This is how I came up with the zine, the artwork, this is how everything happened. I start with the dance, connect with the rhythm, set my intentions, and everything just falls into place."
Rick Williams encompasses over 15 years of business ownership, design, marketing, and brand development experience. Founder of Burn Rubber Sneaker Boutique in Metro Detroit, Williams understands how to grow a retail space into an iconic brand. Co-owner and Creative Director of Cream Blends, a natural skincare company, and Founder and Creative Director of the DISTINCT LIFE Brand Development Agency. Williams' brand-development experience and background in design have allowed him to design over 50 sneakers with major companies like New Balance, Reebok, Puma, Saucony, Converse, Fila, Diadora & Adidas. He has also worked on special, collaborative projects with major brands such as; Beats by Dre, Foot Locker, Jansport, Bicycle Playing Cards, New Era, Mitchell & Ness, Comedy Central, and most recently the gamer Ninja as the designer and Creative Director for his Adidas x Ninja Time-In product.