Rick Williams

"A song that was created by Earlly Mac. He had this song called 'No Rest for The Wicked' as a response to what was happening to our people, getting killed all the time by police. It’s a song that I started listening to in the morning during my meditation. If I was angry, I would listen to that song. I liked it, so I ended up putting one of the first recordings I did on the album. That’s raw emotion and feelings of frustration and things I was letting out."
–Rick Williams

Rick Williams encompasses over 15 years of business ownership, design, marketing, and brand development experience. Founder of Burn Rubber Sneaker Boutique in Metro Detroit, Williams understands how to grow a retail space into an iconic brand. Co-owner and Creative Director of Cream Blends, a natural skincare company, and Founder and Creative Director of the DISTINCT LIFE Brand Development Agency. Williams' brand-development experience and background in design have allowed him to design over 50 sneakers with major companies like New Balance, Reebok, Puma, Saucony, Converse, Fila, Diadora & Adidas. He has also worked on special, collaborative projects with major brands such as; Beats by Dre, Foot Locker, Jansport, Bicycle Playing Cards, New Era, Mitchell & Ness, Comedy Central, and most recently the gamer Ninja as the designer and Creative Director for his Adidas x Ninja Time-In product.