"Northland is around is around where I live. It’s a mall that we all used to go to. That’s the mall everybody went to to get fresh. It’s a nostalgic feeling. I’m inspired by Detroit: by the people that make music here, by the people I spend time with here. That’s why you see a lot of that Detroit in the art. There’s 'Detroit’s Son', and this is 'Detroit Sun', because I’m always talking about God, the Most High, the most powerful energy. "
Rick Williams encompasses over 15 years of business ownership, design, marketing, and brand development experience. Founder of Burn Rubber Sneaker Boutique in Metro Detroit, Williams understands how to grow a retail space into an iconic brand. Co-owner and Creative Director of Cream Blends, a natural skincare company, and Founder and Creative Director of the DISTINCT LIFE Brand Development Agency. Williams' brand-development experience and background in design have allowed him to design over 50 sneakers with major companies like New Balance, Reebok, Puma, Saucony, Converse, Fila, Diadora & Adidas. He has also worked on special, collaborative projects with major brands such as; Beats by Dre, Foot Locker, Jansport, Bicycle Playing Cards, New Era, Mitchell & Ness, Comedy Central, and most recently the gamer Ninja as the designer and Creative Director for his Adidas x Ninja Time-In product.