"Williams draws his artistic inspiration from the world and the raw, often unpredictable human experience. His affinity for patterns, notably his signature Ghost Camo pattern, allows him to incorporate a sense of structure and balance in a sometimes unbalanced world. Whether Williams is telling stories through product design, painting murals, or running his Brand Development agency, he is in a constant state of gratitude. Being thankful and showing appreciation is something that many people often hear. What you don't hear often is "Practice Gratitude." The difference between "being" and "practicing" is that one requires you to be thankful for the moment you're in currently, and the other requires you to be in a constant state of gratefulness. "Practicing" means that you are making a deliberate effort to always be mindful of what and who is around you to be grateful. It honestly is not about the "good" or "bad"; it is about making a choice always to see a glimpse of light even when you feel like you are in complete darkness. This Practice Gratitude print is a constant reminder to be thankful for the little things."
Rick Williams encompasses over 15 years of business ownership, design, marketing, and brand development experience. Founder of Burn Rubber Sneaker Boutique in Metro Detroit, Williams understands how to grow a retail space into an iconic brand. Co-owner and Creative Director of Cream Blends, a natural skincare company, and Founder and Creative Director of the DISTINCT LIFE Brand Development Agency. Williams' brand-development experience and background in design have allowed him to design over 50 sneakers with major companies like New Balance, Reebok, Puma, Saucony, Converse, Fila, Diadora & Adidas. He has also worked on special, collaborative projects with major brands such as; Beats by Dre, Foot Locker, Jansport, Bicycle Playing Cards, New Era, Mitchell & Ness, Comedy Central, and most recently the gamer Ninja as the designer and Creative Director for his Adidas x Ninja Time-In product.