1xRUN is proud to present John Van Hamersveld & Shepard Fairey's FIRST EVER collaborative edition Psychedelic Andre! You can snag one of 4 signature colorways starting April 17th as part of 1xRUN's 2020 Bicycle Day Print Suite!
"I first made this image in 1967, and then the poster came out in 1968. One day
I sat down and started this drawing out of my style. I had been an art
director at Capitol Records, and I hadn't been drawing very much. It was
a whole new state I was in. But it was an opportunity to test my
drawing and put it into a poster, and have it published. It all came
out great. It was a fantastic show. There were ads everywhere and
people loved the poster. It just started to become a piece of history
right away, much like The Endless Summer poster." - John Van Hamersveld
"I became a fan of Hendrix after I exited my punk rock orthodoxy phase. I ended up gravitating towards John's image because it had that nod to
psychedelia, without going so overboard in the baroque detail, that it
remained iconic. This Hendrix image itself — along with a few other influences, like
Barbara Kruger and Russian Constructivism — was a huge influence in how I
was going to make work that had the ability to cut through the clutter
of what's on the street and still have a recognizable style. When I was just making variations of the Andre on the different
backgrounds, I was looking at a lot of psychedelic work, but John's
piece really inspired me to make something that was a deviation from
just playing it safe with the original Andre image. So John's Pinnacle Hendrix
was sort of a gateway to the evolution of my entire Andre The Giant
project. I can't really understate the importance of this image for me." - Shepard Fairey
We caught up with John Van Hamersveld and Shepard Fairey for an hour long conversation to talk about the origins of this image, the lineage of Van Hamersveld's iconic Hendrix imagery and how it would go on to help form Shepard Fairey's now infamous style.
Read our exclusive interview at News.1xRun.com
now to see early 60s photos from John Van Hamersveld, Shepard Fairey's early 90s Andre variations and lots more as these two legendary artists trace the lineage of this iconic image...