Victor Moscoso

NOTE: This RUN does not come signed or numbered.


Over the years we’ve met quite a few collectors that share the same passion for subculture and collecting. These passions culminate for the us by collecting specifics artist's, iconography and imagery that shapes each of our collections. On the rare occasion we’re asked to offer vintage items on the site, and we have from time to time. Well last week profoundly changed our lives and we’re excited to share that will you. After spending a few days learning about the stories of 1 collector that has been in the game for the past few decades we found signed prints from many of the artists that built the foundation for collecting art prints. With the likes of Bill Graham, Gary Grimshaw, Coop, Derek Hess and beyond, stored safely in flat files, we sifted through and pulled a few hundred prints. Now that we’re back home we’re doing our best to process this collection, grade for quality, photograph and add to the site.

Born in Spain, Victor was the first of the rock poster artists of the 60’s era with formal academic training and experience. After studying art at Cooper Union in New York City and at Yale University, he moved to San Francisco in 1959. There, he attended the San Francisco Art Institute, where he eventually became an instructor. Moscoso's use of vibrating colors was influenced by painter Josef Albers, one of his teachers at Yale. He was the first of the rock poster artists to use photographic collage in many of his posters. Professional lightning struck in the form of the psychedelic rock and roll poster for the San Francisco "Hippy" dance halls and clubs. Victor Moscoso's posters for the Family Dog dance-concerts at the Avalon Ballroom and his Neon Rose posters for the Matrix were to bring his work international attention in the "Summer of Love", 1967. Within a year, lightning would strike again in the form of the Underground Comix. As one of the Zap Comix Artists, Moscoso's work, once again received international attention. Moscoso's comix and poster work has continued up to the present and includes album covers for musicians such as Jerry Garcia, Bob Weir, Herbie Hancock, and David Grisman. He also created art for use on t-shirts, billboards, animated commercials for radio stations (for which he received 2 CLIO's) and more.